Amazon irked social media users in India after it was revealed that it was stocking doormats and other bric-a-brac liveried with sacred figures of the Hindu faith.
The online retailer was faced with a supposed boycott by irked Hindus demonstrably rocked by the decision to stock goods profiting from the likeness of Hindu figures.
A backlash to the public emerged at the weekend chiefly under the hashtag #BoycottAmazon with many claiming they have deleted the apps from their phones.
However, Amazon was merely the platform through which the goods were sold, they were created and distributed by Red Rock.
Nonetheless, the goods were pulled from the site at the weekend, with Amazon responding to the criticism.